白象方便面为什么突然火了(统一方便面)

白象方便面为什么突然火了(统一方便面)(1)

成立:1992年1月13 日,台湾统一企业集团在中国大陆投资设立的第一个工厂——新疆统一企业食品有限公司正式成立。本着“取之于大陆,用之于大陆”的原则,开发更多更健康的产品、提供就业机会、引进先进的企业管理经验、积极纳税、热心扶持本土。

经营理念:三好一公道,统一企业从创业以来遵循“三好一公道”(质量好、信用好、服务好、价钱公道。)的经营理念。

“质量好”指的是要开发以“消费者利益”为导向的优质产品,让统一的每一项产品都能达到国际一流的质量标准,甚至领先政府的合格标准规定,成为业界标杆,获得社会肯定,成为消费者最安心的选择。在集团内部以全员参与质量创新,持续改善创造价值,满足顾客期许为质量政策,当质量与价格不能两全时,以质量为先。

“信用好”指的是要以诚恳、信实态度参与竞争与合作,获得关系厂商信赖﹔不违背良心制造有害健康、偷工减料的产品,不以不实广告欺骗顾客;落实正派经营,遵守君子协定,只要和人有约,就必须履行的态度,让所有与统一企业集团有接触者,都建立起对统一品牌的绝对信任。

“服务好”指的是满足顾客的期望,只要顾客有需要就要服务到,建立共存共荣、稳健的经营伙伴关系,提供优质的产品服务,赢得顾客喜爱。

“价钱公道”指的是要以赚取合理利润为理念,提供合理的产品价格,以追求童叟无欺的社会公道﹔并秉持“取之社会、用之社会”的态度经营,有盈余就要回馈社会。

这份“三好一公道”经营理念,由小到大、由内而外地落实于公司每一个经营环节,使组织内外均能彻底执行,而背后更深层的意含在于启蒙每一位统一人的“正念善行”。

企业商标

白象方便面为什么突然火了(统一方便面)(2)

底座平切的翅膀,则是稳定、正派、诚实的表征。整个造型象征超越、翱翔、和平,以及带向健康快乐的未来。

“红色”代表热诚的服务、坚定的信心、赤诚的关注。

“橘色”代表勇于创新、长于突破,及与食品联想的满足感、丰盛感。

“铭黄”富有温馨、明快、愉悦的感情,代表该品牌的期望。

方便面种类

白象方便面为什么突然火了(统一方便面)(3)

汤达人:口感浓郁,香醇。

白象方便面为什么突然火了(统一方便面)(4)

巧面馆:手工调料,香而不腻,面条劲道有弹性。

白象方便面为什么突然火了(统一方便面)(5)

小当家干脆面:香香脆脆。

英语翻译

Establishment: Based on the principle of "take it from the mainland and use it for the mainland", we will develop more healthier products, provide employment opportunities, introduce advanced business management experience, actively pay taxes, and enthusiastically support the local area.

Three Goods and One Fairness: Since its establishment, Uni-President has followed the business philosophy of "Three Goods and One Fairness" (good quality, good credit, good service, and fair price)."Good quality" refers to the development of high-quality products oriented to "consumer interests", so that each of the unified products can meet the international first-class quality standards, and even lead the government’s qualification standards, become industry benchmarks, and obtain The society affirmed that it has become the most reassuring choice for consumers. Within the group, all employees participate in quality innovation, continuous improvement to create value, and meeting customer expectations are the quality policies. When quality and price cannot be both, quality first."Good credit" refers to participating in competition and cooperation with a sincere and faithful attitude, and gaining the trust of related manufacturers; not against conscience to manufacture products that are harmful to health and cutting corners, and not to deceive customers with false advertisements; implement decent management and abide by gentlemen’s agreements. As long as there are appointments with others, the attitude must be fulfilled so that all those who have contacts with the Uni-President Enterprise Group can establish absolute trust in the Uni-President brand."Good service" refers to meeting customers' expectations, providing services as long as customers need them, establishing coexistence and co-prosperity, a stable business partnership, providing quality products and services, and winning customers' love."Fair price" refers to the idea of earning reasonable profits, providing reasonable product prices, and pursuing fairness in a childish society; and operating with an attitude of "take the society and use the society", and only if you have a surplus Give back to society.This "three good and one fair" business philosophy is implemented in every business link of the company from small to large, from the inside to the outside, so that it can be thoroughly implemented inside and outside the organization, and the deeper meaning behind it is to enlighten each unity person. "Mindfulness and good deeds."Corporate trademark: The flat wings on the base are a sign of stability, decency and honesty. The whole shape symbolizes transcendence, soaring, peace, and a healthy and happy future."Red" represents dedicated service, firm confidence, and sincere attention."Orange" represents the sense of satisfaction and abundance associated with food, courage to innovate, good at breakthroughs."Minghuang" is full of warm, lively and cheerful feelings, which represents the brand's expectations.Types of instant noodles: Soup Daren, rich in taste and mellow. Qiao Noodle House, hand-made seasoning, fragrant but not greasy, the noodles are firm and elastic. The crispy noodles are delicious and crispy.

参考资料:

文字、图片:百度百科

翻译:Google翻译

本文由LearningYard新学苑原创,部分图片文字来自网络,如有侵权请联系删除。

,

免责声明:本文仅代表文章作者的个人观点,与本站无关。其原创性、真实性以及文中陈述文字和内容未经本站证实,对本文以及其中全部或者部分内容文字的真实性、完整性和原创性本站不作任何保证或承诺,请读者仅作参考,并自行核实相关内容。文章投诉邮箱:anhduc.ph@yahoo.com

    分享
    投诉
    首页