logoshop设计（正反设计Rimadesio宁波店）

1956年的米兰布里安扎，深谙意式设计哲学的Rimadesio诞生于此，积淀至今已有六十余年光阴。Rimadesio以其纯挚匠心、环保理念和不断发展的技术工艺闻名于世，推动着家居行业前进和创新的步伐。

Founded in 1956 in Brianza, Milan, Rimadesio is versed in Italian design philosophy. With over 60 years of development, the brand has been world-renowned for its craftsmanship spirits, environmental awareness and evolving productive technology, and has been continuously promoting the advancement and innovation of the furniture sector.

正反设计基于Rimadesio的调性，依循品牌的历史与特质，在有限的空间中激发品牌的无限可能性，打破感知的边界，实现一次跨维度的延展。

Based on the positioning, history and character of Rimadesio, OUTIN. DESIGN stimulated the band's infinite possibilities in a limited space. By breaking the boundary of perception, the design of this showroom achieved an extension across dimensions.

Rimadesio作为一个具有历史价值的家居系统品牌，秉承意式美学精髓的同时融合建筑理念，设计纯粹简约却极具高奢质感，提供从审美角度为出发点的理念创新，以技术水平促进自身品牌功能性的设计发展，并锻造富有时间韧度的高质产品。

As a brand that produces systems for sub-dividing environments and for the architectural definition of interiors, Rimadesio blends essential Italian aesthetics and architectural concepts into its products. Its simplistic, luxury design offers functionally innovative ideas which are exclusive from an aesthetic point of view. The brand aims to develop its functional design with productive technology, and to offer high-quality products that can ensure maximum reliability over time.

△外立面分析

除此之外，Rimadesio一直致力于可持续性环保领域，使用具有循环性的环保材料、精准控制塑料的使用以及对可再生能源的利用，人类与自然能够处于平衡的和谐状态也是品牌的愿景之一。

In addition, commitment to sustainability and environment is inherent in Rimadesio's DNA. Taking the harmony between human and nature as one of its visions, Rimadesio adopts recyclable environment-friendly materials, precisely controls the use of plastics, and utilizes renewable energy sources.

Rimadesio对于金属和玻璃的极致演绎，能够让光线在空间中能够发挥最大的效果，划分并连接不同的区域与功能，而“光与空间”的艺术正是Rimadesio的一大成就标志。

The art of "light and space" marks a major achievement of Rimadesio. The brand's extreme interpretations of metal and glass enable light to be given full play in space, and to help divide and connect different areas and functions.

考虑到Rimadesio的产品多为玻璃、皮质和金属质感等肌理细腻的产品，而外界自然光无法集中体现质感，彰显其原有的工艺高度与价值，因此，室内灯光的运用便至关重要。正反设计将隐性的线性灯光和产品展陈方式相结合，在突出品牌产品的同时为其增色。

Most of Rimadesio's products are made of fine-textured materials like glass, leather and metal. As the exquisite textures and craftsmanship of those products cannot be fully shown by natural light, it is vital to apply indoor lighting. As conceiving the brand's showroom in Ningbo, OUTIN. DESIGN arranged hidden linear lighting around the products displayed, to highlight the showpieces.

关于空间的构造，设计团队没有进行大刀阔斧的华丽炫技，而是选择以简洁克制的设计手法打造为产品做退让的暗调空间。不附加任何冗余体块和缀饰，既不用力过猛，亦不苍白无力，而是有的放矢，凭依恰如其分的力度，为品牌搭建一个能够自由表述的沉静场域，还原品牌最本真的状态与形象。

As for the spatial structures, the design team applied simple and restrained expressions to create a dark-toned space to give way to the products. Without any redundant blocks or decorations, OUTIN. DESIGN purposely constructed an appropriate, calming spatial realm, to freely convey the true character and image of the brand.

至于如何在小体量空间中构建符合品牌调性的场域，这是设计过程中的一大难点，拿捏其中的平衡度、考量产品的极致比例，以及产品的梳理和概念诠释都需要精准把控。

Throughout the design process, a major challenge was how to create an environment fitting into the brand's character in a small space. The balance of elements in the space, as well as the proportions, arrangement and conceptual interpretation of products, needed to be controlled accurately.

“建筑创造力与极端比例相融合，这种完美搭建语言的抽象表示生命，一个神秘的高级组织通过它精确地决定了世界的美丽和复杂性。”

"Rimadesio excels at combining architectural creativity with refined proportions, which gives its products life and infinite possibilities." OUTIN. DESIGN explained.

Rimadesio作为顶级家居系统品牌，对品牌空间的定位也经过了慎重考量，创设场景化生活化的空间状态，亦或打造属于品牌自身调性的独特场域，都不失为一种选择。然而，在变动因素纷纭的前提下，似乎唯有品牌自身才是立世的基点。

As designing the showroom for the top furniture systems provider, OUTIN. DESIGN took full account into the positioning of this brand space. To create a space full of living scenes or a unique realm in line with the brand's character were both feasible choices. However, faced with various ever-changing factors nowadays, it is more vital to create a memorable space to highlight the brand itself and help it stand out in the market.

将品牌基因进行抽象化的概念诠释，而非具象的生活形态化。以串联性手法将产品进行组合穿插，如门与“门”的穿梭、柜体与墙面饰面的交叉、门与“空间”串联、衣帽间与“客厅娱乐”融合。

The design team abstractly interpreted the brand's genes rather than presenting them in concrete forms. In this showroom space, Rimadesio's products are displayed in a connected way. For example, doors and "doors" interpenetrate each other, cabinets are intersected with wall veneers, doors and various "spaces" are connected, and the walk-in closet is integrated with the "entertaining living room".

“墙面饰面组合、块体和相关的实体和空隙的强大发挥，所有这些都占据了所有建筑内部转化体现中的多样性。”

"Wall veneers, blocks, objects and openings are elaborately arranged, showing the diversity in the architectural space."

其中的串联性叠加深化出多维度的意象，所见所感不仅仅只是产品的某一面，而是更多面，甚至是未知面的构画。让产品的连接与空间的连接延伸到更远阔的领域，不拘泥于某种固定的形态，而是以概念化增强适配性，从而实现无限的组合性，营造出与品牌相衬的精神性。

The connections in the space give rise to superposed images from multiple dimensions, and present various aspects of the products, even those unshown. In this way, the connection between the showpieces and the space extends to a broader realm without being limited by certain fixed forms. The design enhanced the compatibility between products and the space through conceptualization, thus allowing for infinite combinations and creating a sense of spirituality in the space that echoes the brand.

“在有限的空间里以多维度产品交叉去体现高纬度产品组织多展面的可能性。”

"We tried to combine products in multiple ways in this limited space, to embody infinite display possibilities."

物质之间有意义的联结才能生成精神性维度的概念，多维的交叉得以蕴生高维的可能性，叠加串联性让感知不止于眼前的空间，让所感达到所见之外的空间，于沉静的场域之中完成一次升维。

The meaningful connection among objects generates a sense of spirituality, and the crossover of different dimensions produces multiple possibilities. The connections in this showroom stimulate perceptions beyond the physical space, and upgrade the spatial realm in a calming atmosphere.

△平面图

项目信息

项目名称：Rimadesio宁波店

项目地点：中国 浙江 宁波

项目面积：310㎡

项目商体：第六空间DERLOOK

项目业主：一再一物 / RenUno

完工时间：2022.4

设计公司：正反设计OUTIN. DESIGN

公司网址：www.out-in-x.com

设计主持：王琛W.C

设计管理：正反OUTIN - R.E.C Team

灯光设计：正反OUTIN - R.E.C Team 云曦照明

陈列设计：四般Sìbān

主要物料：乱纹氧化铝、肌理涂料

市场媒体：杀菌

项目摄影：Wen Studio

Project Information

Project name: Rimadesio Showroom, Ningbo

Location: DERLOOK, Ningbo, Zhejiang, China

Area: 310 square meters

Client: RenUno

Completion time: April 2022

Design firm: OUTIN. DESIGN (www.out-in-x.com)

Chief designer: Wang Chen

Design management: OUTIN - R.E.C Team

Lighting design: OUTIN - R.E.C Team, Yunxi Lighting Co., Ltd.

Display design: Sìbān

Main materials: oxidized aluminum plate, textured coating

Market promotion: Shajun

Photography: Wen Studio

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