为什么不选ct6（美国大咖如何看CT8和CT6）

前言：这篇文章是我从网上搜到的，写于上个月，和我之前的《让我们聊聊CT8差不多》的时间差不多 （见http://shuoke.autohome.com.cn/article/519983.html）。本文的作者是Alex Luft 文章是这么描述他 GM Authority Founder with a passion for global automotive business strategy.说到CT8就不能不提CT6，所以我把中文标题改为CT8和CT6。文章的话我就大致翻译了，另外也结合我的评论。当然本人水平有限翻译的可能不是那么精确。大家凑合着看就行。

We Ponder A Cadillac CT8 Flagship: Opinion

我们思考下凯迪拉克的旗舰CT8：意见

Over the last few months, there has been a significant amount of buzz as a result of reports stating that the rumored Cadillac CT8 was cancelled. The vast amount of attention garnered by the reports was quite surprising for a product whose existence has never been confirmed, denied, or otherwise validated by anyone at GM or Cadillac.

在过去几个月里，关于CT8是不是取消的争论众说纷纭。而且奇怪的是通用和凯迪拉克并没有发布任何关于继续研发还是取消或者推迟的消息。

Regardless of whether the CT8 program has been canceled, postponed or, dare we say, still on track, hasn’t stopped us from imagining the direction in which Cadillac could take such a model.

不考虑是否CT8项目已经取消，推迟，或者我们打赌他依然在进行中，这些都无法阻止我们展开想象的空间去推测凯迪拉克（可能）正在进行这个项目。

Framing Out A Flagship

Before we get into where the CT8 could go, let’s outline what such a vehicle is very likely to be and have:

· Slot above the CT6 as Cadillac’s flagship prestige luxury sedan

· Ride on a longer version of GM’s Omega platform

· Be bigger and more luxurious than the CT6

· Feature more interior luxury, especially for back-seat passengers, compared to the CT6

· Be powered by the upcoming Cadillac V8 twin-turbo DOHC engine (a Cadillac exclusive) mated to GM’s new ten-speed automatic transmission

From there, the way we see it is that a Cadillac CT8 — still very much unconfirmed and very much imaginary — could go one of the following two ways.

先让我们给旗舰搭个框架

在我们展开想象前，让我们归纳下可能的用在CT8上的技术或者比较确定的配置。

1 凌驾于CT6成为凯迪拉克最威严也是最奢华的旗舰

2 诞生于加长版的通用欧米茄平台

3 比起CT6更大 更豪华

4 比起CT6来说 ，不仅有更加豪华的内饰，而且有更加奢华后排。

5配置了凯迪拉克特有的V8发动机和通用新的10速变速箱

当然了，这是我们的想象而已。作为一个我们没有肯定的或者充满想象的CT8项目，我们分两方面来展开想象将来CT8会是什么样。

1. A Long-Wheelbase Sister Model To The CT6

仅仅是长轴距的CT6版本

The first direction that a CT8 could take is to simply be better, bigger and more luxurious than the CT6. This brings us to market positioning, which is a rather involved topic which begins with the CT6.

第一个可能性就是CT8只是CT6简单的升级版，比起CT6更大更豪华些。这将给我们一个（从CT6就开始讨论的）市场定位的话题。

The CT6 can be looked at in two ways: as a direct rival to other full-size prestige-luxury sedans such as the Mercedes-Benz S-Class, BMW 7-Series, Audi A8, Jaguar XJ and Lexus LS, or as a vehicle that doesn’t rival those segment stalwarts. From a dimensional and feature standpoints, the CT6 is right there with the rest of the full-size sedan segment, but its $53,000 starting MSRP is at least $19,000 lower than the least expensive vehicle in the class (Lexus LS) and at most $42,000 lower than the most expensive vehicle (Mercedes-Benz S-Class).

CT6可以看做（凯迪拉克）两个方面的尝试，作为D级车就像S级和7系的直接对手。或者成为一款这个市场的小众车型，从空间和功能角度来说，CT6确实做到了，问题是53000美金（4S报价应该）的起售价比起LS系列便宜很多，更不用说比S级便宜42000美金S级系列。

The CT6’s lower price point is perhaps a lesson learned from Cadillac’s previous pricing strategies, some of which which haven’t gone over well. As such, CT6 pricing appears to be straddling segments — giving customers access to certain size, quality, driving experience, and other characteristics or features found in full-size flagship sedans, but for a mid-sized price. After all, the CT6 is just hundreds off the base price of a Mercedes-Benz E-Class, one of the perennial stalwarts of the midsize luxury sedan segment.

CT6的低价策略对于凯迪拉克可能是教训，其实卖的不咋地。就本身而言，CT6似乎提供了一种两全其美的方案。给顾客接近全尺寸轿车特性的尺寸又有相应的质量和行车质感。而售价只有中级轿车的价格。毕竟CT6比起E级轿车来还是便宜几个百分点，E级轿车在美国一直是中型豪华轿

美国的E级的起售价是53075美金，CT6 起售价是54490美金，美国E级是E300起步，没有国内的E260这种配置，而CT6的起步车和国内CT6 28T时尚型一样。大家可以看看E300国内的价格，可见CT6在国内卖的有多便宜。即使是这样还卖得不好，这不是品牌影响力可以解释的了，包括5 1=6业余的营销已经不是猪一样的队友可以说明的。

Despite today’s comparatively affordable nature of the CT6, we imagine that the pricing of Cadillac vehicles will steadily increase over time as the brand continues to reinvent itself in the marketplace, improve its image and its products.

尽管今天我们认为CT6的性价比之高，但是我们可以想象凯迪拉克的价格将随着凯迪拉克品牌的复兴会稳定的提升，同时改善他在（大众的印象）和他的产品。

And that brings us to the so-called CT8. If the CT6 is positioned against the short-wheelbase versions of the 7-Series, S-Class, LS, and XJ, then a CT8 in the form of a bigger CT6 will simply compete with the long-wheelbase versions of those models.

然后带给我们被称为CT8，如果CT6被称为7系短轴的竞品。那么CT8也就是简单认为是这些车的长轴版的竞品。

This means that the rumored CT8 would feature an exterior and interior mostly identical to those of the CT6, but with more luxury amenities (especially in the rear seat) and a much more potent standard powerplant. The biggest selling feature of such a vehicle would be more room, accomplished by stretching the CT6’s Omega platform.

这意味着传说CT8的外观和内饰的特性将会和CT6差不多，但是会在后排上有更加奢华的配置和更强的动力标准，最大的卖点还是更大的空间，这完全可以由CT6的欧米茄平台扩展来打造。（想想阿尔法平台打造的ATS和ATS-L/CTS，欧米茄平台也不难）

Rivals of such a vehicle would include:

1 Mercedes-Benz S-Class or Mercedes-Maybach S600 Sedan

2 BMW 760iL

3 Audi A8L W12

4Jaguar XL LWB

5 Lexus LS 600h L

这些车我不用翻译了吧，反正大家都懂；CT8有可能的对手是这些。（注：美国的D级都是大排量为主像国内的2T根本见不到）

国外绘制的CT8，就外形而言凯迪拉克是不需要担心的。

2. An Entirely Different Vehicle

一部完全不同的新轿车

The second direction that we can see Cadillac taking a so-called CT8 is an entirely different model from the CT6. Granted, it would still ride on an elongated Omega platform, while having vastly different styling and delivering significantly more luxury amenities.

这第二种可能性就是我看到将打造完全不同于CT6的CT8。假定他依然基于加长版的欧米茄平台，在外观和内饰则进行大刀阔斧的改进。

As an example, imagine the relationship between the Audi A8 and the Bentley Flying Spur or what the BMW 7 Series is to the Rolls Royce Ghost. The Bentley shares the overall platform of the A8, while the Ghost shares the architecture of the 7 Series. But you would never know it just by looking at them.

举个例子，想象下A8与宾利飞驰的关系或者古斯特与7系的关系。但是你丝毫也无法把A8和7系与飞驰与古斯特联系起来。

To note, the Bentley Flying Spur has a starting price of $200,000, while the Rolls-Royce Ghost starts at $295,850. These are prices that Cadillac could charge for the CT8, but doesn’t have to.

值得注意的是宾利飞驰20万美金的起售价，而古斯特的起售价已经到达了30万美金。当然了凯迪拉克没有必要把CT8的价格定得那么高。

Cadillac could also up the ante with the CT8 by creating a rival to the even more-exclusive and expensive Bentley Mulsanne (starting price: $303,700) and Rolls Royce Phantom (starting price: $417,825).

凯迪拉克也可以把CT8打造成更加豪华的车型，比如慕尚（30万美金起）和幻影（42万美金起）。

But that’s an entirely different ballgame, one that would perhaps involve building vehicles entirely by hand, and offering mountains of bespoke options — from custom paint to embroidered seats, and more. It would put Cadillac in competition with the most expensive sedans in the world, but that’s nothing that the brand hasn’t been successful in doing before.

但这又不是完全相同的世界了，因为在这个领域包涵了大量的手工制作和专业的定制，包括定制化的漆面和刺绣的座椅。这将使得CT8与这个世界上最昂贵也是优秀的轿车竞争。实际上没人可以完成对（幻影）的竞争（想想迈巴赫和现在的慕尚）。

当年凯迪拉克拿出来对抗幻影的车型-Sixteen，现在看霸气依旧，如果把V16发动机改为4.2V8继续这个项目会不会是条路呢？

Which direction would you like to see a (rumored and unconfirmed) Cadillac CT8 go? Which do you think is more likely? Talk to us in the comments.

这段话让你发表你的意见的意思。（国外的网站，那些留言我就不翻译了英语好的可以自己看 http://gmauthority.com/blog/2016/06/cadillac-ct8-flagship-sedan-what-could-it-be/）

翻译后感言：

在这里，我先稍微说下美国文中美国大型车的定位，可以看下面这张表。美国的S级是S500起步。包括7系也是740i起步，所以凯迪拉克确实急需一款在价格上可以与对手顶级轿车比如起码也得和LS差不多的车型。按照Alex的描述，CT8不仅可能是CT6的加长豪华版，也有可能是一款性能上与古斯特和飞驰看齐的车型，甚至还可能是款是可以挑战幻影的车型。（虽然我认为这不太现实）

不晓得是不是美国媒体护犊，CT6居然在D级车基本（full-size luxury）可以排第四,而XTS不仅上榜居然还不是最后。。。。

在我看来，按照国内D级车的情况，CT8需要造的大更加豪华。如果CT8超过5米3，内饰比CT6再豪华些即使起步价可以贴着CT640T铂金走；也会比CT6现在乐观的多。很显然现在D级车市场，几乎就是一极多强的格局，除了霸主S级,其他车系没有绝对的统治地位，CT8完全有机会抢夺新7系和现款A8以及XJL的份额。这与CT6所处的C级市场完全不一样，CT6要面对的是56E的围攻。这些车型不仅几代耕耘，而且几乎延续了德国车集团作战的优势，CT6根本插不进去。

所以即使是美国（作者应该是美国人）对于凯迪拉克推出D级车的呼声还是非常之高。各种媒体都很期待，CT6从现在看来只能看做一款通用通往顶级车的过度车型，销量差也是情理之中，这不是品牌影响力一个因素造成的，产品本身的不足和定位不清才是关键。可惜的是CT8只是媒体的推测，通用和凯迪拉克也是三缄其口。这给凯迪拉克的未来造成巨大的不确定性。即使SUV市场再火热也需要一款顶级行政轿车提高品牌含金量，哪怕是路虎也需要捷豹做帮手，如果凯迪拉克在D级轿车上一直踌躇不前，那么通用永远不能成为王者。

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