康师傅的卖点（康师傅的起源）

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康师傅的卖点

康师傅控股有限公司（简称康师傅或康师傅公司），主要在中国从事生产和销售方便面、饮品、糕饼以及相关配套产业的经营。康师傅自1992年研发生产出第一包方便面后，迅速成长为国内乃至全球最大的方便面生产销售企业。1995年起陆续扩大产品范围至糕饼及饮品，先后在中国四十余个城市设立了生产基地。

康师傅名字的由来也不是因为老板姓康，而是因为早在90年代初，大陆人民认为这类速食产品可能会危害身体健康，所以很难打开市场，而康师傅的老板也就是台商顶新集团董事魏应交为说明其速食面不含防腐剂和人工色素，便改名为“康师傅”，“康”表示是健康食品，“师傅”二字则是具有亲切、责任感、专业化的内涵。

1992年康师傅的第一碗“红烧牛肉面”在天津正式诞生，随后快速在面食极多，吃面讲究的天津脱颖而出，并慢慢走近千家万户，在大陆各地打开了市场，一度成为了消费者心中方便美食的代名词。1995年，康师傅开始陆续扩大业务至饮品和糕饼，于是乎，康师傅“纯净水、绿茶、乌龙茶、冰红茶、果汁饮料”等产品亦在国内快速占领市场，销量名列前茅。

截止2013年，康师傅已在全国建有包括：天津、广州、杭州、重庆、武汉、沈阳、西安、福州、哈尔滨、新疆、青岛、昆明、台湾等13个方便面生产基地，123条生产线。成为大陆食品的领军人物。时至如今，以"康师傅"系列产品为首，现已经延伸到：“面霸120”、“料珍多”、“新面族”、“巧玲珑”、“劲拉面”、“亚洲精选”、“福满多”、 “好滋味”、“小虎队”、“挂面”、“脆旋风”、“脆宽趣”、“珍品”、“劲爽”等多种系列产品，满足各类消费阶层的需求。

The origin of Master Kong

Master Kong Holdings Co., Ltd. (Master Kong or Master Kong for short) is mainly engaged in the production and sales of instant noodles, beverages, cakes and related supporting industries in China. After Master Kong developed and produced the first package of instant noodles in 1992, it has rapidly grown into the largest instant noodle production and sales enterprise in China and even in the world. Since 1995, the product range has been expanded to include cakes and beverages, and production bases have been established in more than 40 cities in China.

The origin of Master Kong’s name is not because the owner’s surname is Kang, but because as early as the early 1990s, the mainland people believed that such fast food products might be harmful to health, so it was difficult to open the market. Group director Wei Yingjiao explained that its instant noodles do not contain preservatives and artificial colors, so he changed its name to "Master Kang". "Kang" means healthy food, and the word "Master" has the connotation of kindness, responsibility, and professionalism.

In 1992, Master Kong's first bowl of "Braised Beef Noodles" was officially born in Tianjin. After that, Tianjin, which has a lot of noodle dishes and exquisite noodles, came to the fore, and slowly approached thousands of households. It opened up markets across the mainland and became Synonymous with convenient food in the minds of consumers. In 1995, Master Kong began to expand its business to beverages and pastries. As a result, Master Kong's "purified water, green tea, oolong tea, iced black tea, fruit juice drinks" and other products also quickly occupied the domestic market and ranked top in sales.

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