so what买手店（SOWHAT女装品牌融合店）

SOWHAT 是一家集全球各大知名设计师品牌与自主品牌相结合的潮流女装品牌融合店。自2012年进驻成都，依靠经验丰富眼光独到的买手，穿梭世界各地挖掘国内外独立设计师品牌、高级成衣以及新晋潮牌。

SOWHAT is a fashion women’s wear brand fusion shop that integrates all the world’s famous designer brands with their own brands. It has been stationed in Chengdu since 2012. With experienced and discerning buyers, who travel around the world to explore independent designer brands at domestic and abroad, haute couture and new fashion brands.

▼门店外观，exterior view

SOWHAT这次选择了晶融汇物业绝佳的位置，同时获得了一个巨大的昭示立面。门头整体采用聚碳酸酯板，结合可调节的灯光，可以根据不同的自然光线，表达特殊的设计情绪。在建筑现代风格的基础上，门头设计显得既跳脱，又融合。

SOWHAT this time chose the excellent location of Atrium property with a large facade. The whole facade is made of Polycarbonate Translucent Panel, which can be combined with adjustable lighting to express special design emotion according to different natural light. On the basis of building‘s modern style, the facade design appears to jump off, and fusion.

▼门头和入口细节，storefront and entrance detailed view

仪式感在商业空间设计中可以有千变万化的表现。走上几级台阶，进入店铺大门。内部空间以通往二楼的主楼梯为中轴，行进动线对称分布。

The sense of ritual in commercial space design can have a kaleidoscopic expression. Up a few steps into the store door. Internal space to the second floor of the main staircase is as the axis, and the moving line is symmetrical planed.

▼回望入口楼梯，view from the entrance stairs

一层利用两个圆形，将空间平面进行层层分割。在增加空间层次的同时，也增强了空间的趣味性。通过左中右三个入口，仿佛进入一个洞穴般，由外壳层层递进，抽丝剥茧，最后达到核心的空间。

▼一层平面图，plan 1F

The first floor has two circles to make the space layout layer by layer. While enriching the layers of the space, also enhanced the interest of the space. Through the three entrances of left, middle and right, as if entering a cave, from the shell layer by layer progressive, unwinding cocoon, finally get to the core of the space.

▼以圆形划分空间平面，增加了空间的层次，the circular form of the plan enriches the layers of the space

▼核心空间，the central area

▼空间细节，details

空间整体利用饱和度较高的墨绿色，搭配带有一定灰度的黄色；水泥材质的粗糙质感，碰撞哑光不锈钢的精致。

The whole space uses the dark green with high saturation, matching with yellow with a certain gray. The rough texture of cement collaborated with the delicacy of matte stainless steel.

▼色彩和材料在空间中碰撞，colors and materials collide in the space

由狭窄的楼梯走到二楼，会有豁然开朗的感受。主要陈列区域以圆弧形的几何方式进行排布，定制不锈钢货架与条形灯阵列形式的布置，为二层空间提供了更强烈的仪式感。

Walking by the narrow stairs to the second floor, you will have a suddenly enlightened feeling. The main display area is arranged in a circular geometry, with customized stainless steel shelves and strip light arrays, providing a stronger sense of ritual for the second floor space.

▼通向二层的楼梯，stairwell leading to the second floor

▼二层陈列区，main display area

▼墙面和陈列架细节，display wall details

试衣区则选择了同样带有灰度的粉色，来中和主要陈列区金属的冰冷，让顾客可以获得更有安全感的消费体验。

In the fitting area, the pink color with the same gray scale is chosen to neutralize the cold metal in the main display area, so that customers can have a more secure consumption experience.

▼试衣区，fitting area

内部设计大部分留白，并且每个角落都会以装置的形式增添空间的趣味性。这同样也是SOWHAT品牌在用心选品的同时，极力推崇的具有设计性和艺术性的品牌内核。

The interior design leaves most of the space blank, and each corner will add interest to the space in the form of installation. This is also the core of the brand with design and artistry that SOWHAT is highly recommended while choosing products attentively.

▼设计细节，details

▼一层平面图，plan 1F

▼二层平面图，plan 2F

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