做外贸要掌握的一些术语（外贸一百问）

作为外贸人最经常被问到的一个问题就是"why should we choose your company over other?"

这个问题看似简单，万一回答得不好，就容易掉进客户（老狐狸）的坑里.

有很多业务员会这样回答，你看看有没有你。

1.because our quality is better.

2.because we have been in this industry for 1000000 years.

3.bacause we have fast delivery.

老外听到您这样的回复，估计脸上的表情就像打了一吨玻尿酸一样僵硬。

其实，除了像这样的回答，我们还可以有更好的应对策略。

以下四个版本供你参考。

1.customer testimonial

you have the choice of numberous professional, knowledgeable, and competent wet wipes machine vendors committed to serving their clients. we feel we're one of them.

in lieu of listing all the reasons we think you should choose us, we thought it would be a better idea to ask our exiting clients why they chose and decided to stay with our company. below is a samping of our clients' answers.

the follwing unsolicited letter from the owner of company AAA summarized for us why we believe most of our clients choose us over other.

2. don't ask me, ask our clients.

"call our clients and see if they are willing to serve as third-party testimonials for our work. i think you'll enjoy listening to what they say."

摆出客户说的话作为证据

无论我自己怎么说你可能都不相信，那就来听听其他客户怎么说吧。

这里要注意一下，平常注意跟客户搞好关系，引导他说出对产品正面的言论，及时保存下来。

3.do you prioritize what we deliver?

we believe in being a felxible, customer-driven partner.

we believe in delivering value throug innovation.

we believe in speed-to-market.

we believe everything starts, and ends, with quality.

we believe in an open and honest relationship.

we believe in becoming an extension of our customers' teams.

we believe that no matter the size of the project, it deserves the very best.

we don't believe in shortcuts.

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