快手培训企业（正成职业培训学校）

快手搞信用电商，2022目标GMV9000亿 Kuaishou engages in credit e-commerce, with a target GMV of 900 billion in 2022

2019年、2020年，快手整体电商GMV（商品交易总额）分别为596.41亿元、3811.69亿元，以上述数据计算，快手GMV在2021年实现了121.71%的年复合增长率。2021年，快手GMV（商品交易总额）完成6500亿元的目标，但仍不及抖音。快手将2022年GMV目标定为9000亿元。

In 2019 and 2020, Kuaishou's overall e-commerce GMV (gross merchandise transaction) was 59.641 billion yuan and 381.169 billion yuan respectively. Based on the above data, Kuaishou GMV will achieve a compound annual growth rate of 121.71% in 2021. In 2021, Kuaishou GMV (gross merchandise volume) will achieve the goal of 650 billion yuan, but it is still not as good as Douyin. Kuaishou set the GMV target for 2022 at 900 billion yuan.

2021年中，快手电商曾抛出“大搞信任电商、大搞品牌、大搞服务商”三个目标，希望提升平台商品质量，并引入更多品牌。

In mid-2021, Kuaishou E-commerce once put forward the three goals of "big trust e-commerce, big brands, and big service providers", hoping to improve the quality of products on the platform and introduce more brands.

截至2021年11月，快手电商披露数据显示，平台新入驻品牌数量同比增长186.1%，直播GMV同比增长841%，有33个品牌在快手支付GMV破亿。快手随后又提出要“大搞产业带”，把触角伸向供应链。

As of November 2021, the data disclosed by Kuaishou e-commerce company shows that the number of new brands on the platform has increased by 186.1% year-on-year, and the self-broadcast GMV has increased by 841% year-on-year. There are 33 brands paying GMV in Kuaishou. Kuaishou then proposed to "build an industrial belt" and extend its tentacles to the supply chain.

快手GMV不及抖音 Kuaishou GMV is not as good as Douyin

快手的直接竞争对手抖音，在电商领域起步相对较晚，但目前GMV超过快手。

Kuaishou's direct competitor, Douyin, started relatively late in the e-commerce field, but its GMV currently exceeds that of Kuaishou.

快手2021年的GMV目标为6500亿元，而在11月底抖音内部就已经预期全年GMV将超过快手。在两大短视频平台竞争中，主播与平台、品牌间的关系虽然有动态调整，但整体趋于稳定。

Kuaishou's GMV target for 2021 is 650 billion yuan, and at the end of November, Douyin already expected that the annual GMV would exceed Kuaishou. In the competition between the two short video platforms, although the relationship between the anchor, the platform and the brand has been dynamically adjusted, the overall relationship has tended to be stable.

快手强调流量普惠，花钱买流量的做法不一定行得通，因此对“高举高打”的玩家不太友好。抖音的优势在于能把流量和广告商业化衔接得比较好，生态内的商家肯花钱，买流量就能在销售数据上提升。但这一特点也造成抖音商家的马太效应比快手严重，让肯花钱的“人民币玩家”占了优势。

Kuaishou emphasizes that traffic is inclusive, and the practice of spending money to buy traffic may not work, so it is not very friendly to players who "hold high and fight high". The advantage of Douyin is that it can better connect traffic and advertising commercialization. Merchants in the ecosystem are willing to spend money, and buying traffic can improve sales data. However, this feature also causes the Matthew effect of Douyin merchants to be more serious than that of Kuaishou, giving "RMB players" who are willing to spend money to have an advantage.

但从2021年下半年的情况看，越多越多的“老铁”，在快手中学习职业相关知识，下面我们就分享两个案例。

However, judging from the situation in the second half of 2021, more and more "old irons" are learning career-related knowledge in Kuaishou. Below we will share two cases.

快手上的水果种植和销售培训 Fruit planting and sales training on Kuaishou

快手上有一个账号叫“江苏小苹果”，运营者是一个叫陈厚武的江苏果农。陈厚武从2019年开始在快手上讲解果树的种植技术，现在粉丝也快50万了。

There is an account on Kuaishou called "Jiangsu Little Apple", and the operator is a Jiangsu fruit farmer named Chen Houwu. Chen Houwu started explaining fruit tree planting techniques on Kuaishou in 2019, and now he has nearly 500,000 fans.

陈厚武跟明哥不太一样的是，陈厚武是科班出身，他本科学的就是农业技术，大学毕业了才回家开始种苹果，是老家的技术明星，他还管过1500多亩的大农场。

The difference between Chen Houwu and Brother Ming is that Chen Houwu came from a professional background. His undergraduate degree was agricultural technology. After graduating from college, he went home and started to grow apples. He is a technology star in his hometown.

陈厚武在快手上放免费视频，开免费直播，也卖更专业的付费课程，比如《苹果全年施肥方案》，88元；《大樱桃树全年修剪、植保、施肥教学》，129元。他的小店总共7门课，最受欢迎的卖了6000多份。

Chen Houwu posted free videos on Kuaishou, launched free live broadcasts, and sold more professional paid courses, such as "Apple Year-round Fertilization Plan", 88 yuan; "Big Cherry Tree Pruning, Plant Protection, Fertilization Teaching", 129 yuan. His shop has a total of 7 courses, and the most popular one has sold more than 6,000 copies.

买他课程的人，江苏本地的也有，远在甘肃的也有。“江苏小苹果”的一个甘肃粉丝买了他的课，按照课程指示，让自家的苹果多套了几天保护袋，结果邻居们种的苹果脱袋之后都返青了，这个粉丝家的苹果还是红艳艳的，她家苹果往年也就卖个6000元，那一年卖了9000元。

There are people who buy his courses from Jiangsu, as well as from as far away as Gansu. A Gansu fan of "Jiangsu Little Apple" bought his class and, according to the instructions of the class, kept his apples in protective bags for a few more days. As a result, the apples grown by the neighbors turned green after taking off the bags. The apples of this fan are still Hong Yanyan, her apple sold for 6,000 yuan in previous years, but it sold for 9,000 yuan that year.

陈厚武不但在「江苏小苹果」这个账号里教怎么种果树，还教粉丝们预判行情。比如说2020年苹果市场丰收，陈厚武就建议粉丝们早点把苹果卖掉，前面说的那个甘肃粉丝又言听计从，2020年净赚了25000。而她同村的另外一个朋友没听这个建议，屯着苹果过了冬，结果最后赔钱了。身体力行地证明了知识就是财富。

Chen Houwu not only taught how to plant fruit trees on the account "Jiangsu Little Apple", but also taught fans to predict the market. For example, in the 2020 apple market, Chen Houwu suggested that fans sell their apples as soon as possible. And another friend of hers in the same village did not listen to this suggestion and kept apples for the winter, and ended up losing money. Prove that knowledge is wealth.

农机维修培训账号 Agricultural machinery maintenance training account

在中国，全国农业的机械化率已经达到70%了，农民们耕地、种地、收割都要用到农业机械。像黑龙江是中国农业机械化程度最高的省份，达到98%，种地的农民家里至少都要有两台拖拉机和收割机。

In China, the national agricultural mechanization rate has reached 70%, and farmers use agricultural machinery for ploughing, farming, and harvesting. For example, Heilongjiang is the province with the highest degree of agricultural mechanization in China, reaching 98%. Farmers who farm must have at least two tractors and harvesters at home.

只要是机械，就有概率遇到故障问题。

As long as it is mechanical, there is a chance of encountering failure problems.

一个农民的农业机械出了问题，周围的维修网点是很少的，大家通常是在春耕或者农忙季节才要用到农机，用的时候才会发现它出故障，而这个时候，也就是维修师傅们最忙的时候，有的时候想修农机，光是排号就得排好几天。耽误了农时，就得损失几百上千块。

A farmer's agricultural machinery has a problem, and there are very few maintenance outlets around. People usually only use the agricultural machinery during spring ploughing or busy farming season, and only when it is used will they find that it is out of order. At this time, it is the maintenance master. When we are busiest, sometimes we want to repair agricultural machinery, and we have to line up for several days just to arrange the number. If the farming time is delayed, hundreds of thousands of yuan will be lost.

好不容易排到了，像东北、内蒙、新疆这样的粮食产区又地广人稀的，维修师傅来回一趟好几个小时，就算不算维修费，光是路费也得给人家几百块。来了之后呢？给不给你好好修，会不会偷换零件，或者虚报价格，这也都说不好。

It’s hard to get there. Food-producing areas such as Northeast China, Inner Mongolia, and Xinjiang are so vast and sparsely populated that the maintenance master travels back and forth for several hours. After you come? It's hard to say whether it will be repaired for you or not, whether it will steal parts, or falsely report the price.

快手上就有账号发现，这件事也有创业空间。

Kuaishou has an account and found that there is also room for entrepreneurship in this matter.

哈尔滨有一个小董，快手账号叫“电器搬运工小董”。小董原来是在自家镇上开农机维修铺的，他为了扩大生意，2018年开始在快手上发自己修理农机电路的短视频，几个月粉丝就涨到了30万，他就趁势在快手上开始卖车灯。

There is a Xiao Dong in Harbin, and the Kuaishou account is called "Electrical Porter Xiao Dong". Xiao Dong originally opened an agricultural machinery repair shop in his own town. In order to expand his business, he began to post a short video of himself repairing agricultural machinery circuits on Kuaishou in 2018. In a few months, his followers rose to 300,000, so he took advantage of the situation in Kuaishou.

小董发现在快手上一天就能卖出去2000多块钱的货，相当于维修铺半个月的销售额。到现在，小董的快手粉丝已经240万了，大多是全国各地的农民，东北的、内蒙的、河南的、广西的客户，都找他买过货。这些粉丝们都是看过小董的维修培训的，知道什么情况下要换什么零部件，觉得在他这里买东西不被宰。

Xiao Dong found that Kuaishou could sell more than 2,000 yuan in one day, which is equivalent to half a month's sales of a maintenance shop. So far, Xiao Dong has 2.4 million Kuaishou fans, most of whom are farmers from all over the country. Customers from Northeast China, Inner Mongolia, Henan, and Guangxi have all bought goods from him. These fans have all seen Xiao Dong's maintenance training, know what parts to replace under what circumstances, and feel that buying things from him will not be deceived.

快手成生活服务平台和职业培训学校 Kuaishou has become a life service platform and vocational training school

不同领域的行家们，在快手教种果树，教修农机，变成了一个个在线的职业教育教室。做职业教育攒下的人际信任，又能够把行业的交易链条打通，让这些教室同时成为一个一个小小的在线行业交易所。这么来看，快手就不仅仅在做生活服务，也成了生产服务平台了。

Experts in different fields, teaching fruit trees and agricultural machinery in Kuaishou, have become online vocational education classrooms one by one. The interpersonal trust gained through vocational education can also open up the trade chain of the industry, making these classrooms become a small online industry exchange at the same time. From this point of view, Kuaishou is not only a life service, but also a production service platform.

这些行家在做的事情，都是把行业的“Know How”打开，破除信息门槛，来构建自己的信用和生意模式。借助这些行业知识的展开，以前拼多多、淘宝这样的消费电商没有能够覆盖的生意，像卖牛，快手也能够覆盖了，这是非常有趣的变化。

What these experts are doing is to open the "Know How" of the industry, break down the information threshold, and build their own credit and business models. With the development of these industry knowledge, consumer e-commerce companies such as Pinduoduo and Taobao have not been able to cover businesses, such as selling cattle, and Kuaishou can also cover it. This is a very interesting change.

更有趣的是，它能借助视频，来展示知识的形成过程和应用场景。比如教怎么修发动机，我要是用音频给你讲可能5000字也讲不清楚，但快手上的这些职业教育老师们，直接指一指发动机的关键部位，2分钟就给你讲清楚了。要是用这个思路来孵化其它各种工程技术行业的职业教育，那快手是不是有机会成为一所前所未有的职业学校呢？

What's more interesting is that it can use videos to show the formation process and application scenarios of knowledge. For example, if I teach you how to repair an engine, I may not be able to explain it in 5,000 words if I use audio to tell you, but these vocational education teachers in Kuaishou directly point to the key parts of the engine, and they will explain it to you in 2 minutes. If this idea is used to incubate vocational education in other engineering and technology industries, will Kuaishou have the opportunity to become an unprecedented vocational school?

快手提出要“大搞产业带”，把触角伸向供应链，并将2022年GMV目标定为9000亿元。观察2021年至今的发展趋势，越来越多的行业专家在快手把行业的“Know How”打开，破除信息门槛，构建自己的信用和生意模式，身体力行地证明了知识就是财富。

Kuaishou proposed to "build an industrial belt", extend its tentacles to the supply chain, and set a GMV target of 900 billion yuan in 2022. Looking at the development trend from 2021 to the present, more and more industry experts are opening the industry's "Know How" in Kuaishou, breaking the information threshold, building their own credit and business model, and proving that knowledge is wealth.

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