英语产品介绍的万能模板（5类实用性英文介绍模板）

作为外贸人，我们会经常通过电话和邮件同老外打交道，而双方沟通的过程中，一个很重要的环节就是向对方介绍你们公司产品。

那么，到底该如何专业准确地介绍你们公司产品，才能吸引买家注意力，甚至“诱导”买家购买你的产品呢？

分享一下，5类实用性英文介绍模板，助你高效同老外介绍公司产品。

机器/机械/打字机

（1）This model of XX（typewriter）is efficient and durable,economical and practical for your company.

这个型号的XX（打字机）对贵公司来说，高效、耐用、经济、实惠。

（2）As our XX（typewriters）are made of light and hard alloy,they are both portable and durable.

我们的XX（手提式打字机）是用轻质硬合金制造的，故携带方便、经久耐用。

电子产品/计算机/家电

（1）The XX（computer）we produced is characterized by its high quality,compact size,energy saving and is also easy to learn and easy to operate.

我们生产的XX（计算机）其特点是品质好，体积小，低能耗，而且易学好用。

（2）Owing to its superior quality and reasonable price,our XX（计算机）has met with a warm reception and quick sale in most European countries.

我们的XX（计算机）品质优良，价格合理，深受大多数欧洲国家的欢迎，非常畅销。

服装/手工产品

（1）Our silk garments are made of super pre silk materials and by traditional silks.

我们的丝绸服装是用传统工艺做成的，采用的是高档真丝面料。

（2）The XX（garments）are magnificent and tasteful and have a long enjoyed great fame both at home and abroad.

这些XX（服装）华丽、高雅，驰名中外、久享盛誉。

皮具/箱包/鞋帽

（1）The XX（hand bags）we quoted are all made of the best XX（leather）and of various kinds of styles and colors in order to meet the requirements of all walks of life in your country.

我们所提供的XX（手提包）均用最好的XX（皮革）制造，式样、颜色齐全，以满足贵国各阶层人士的需求。

（2）XX（hand bags）of this brand are competitive in the international market and are the best-selling products of their Kind.

这种牌子的XX（手提包）在国际市场上颇具竞争力，是同类产品中最畅销的。

其它产品介绍补充：

（1）As our product has all the features you need and is 20%cheaper compared with that of XX make,I strongly recommend it to you.

我们的产品具备了您所需要的各项特色，而且比XX（竞争公司、竞争区域）产品便宜20%，所以我们向您极力推荐。

（2）By virtue of this superior quality and reasonable price,this product is often sold out in many areas.

我们的产品因其卓越的品质、公道的价格，在很多地区经常脱销。

（3）We have the pleasure in recommending you the goods similar to the samples you sent。Hope all of you will enjoy！

我们很高兴地向你们推荐这款同贵方样品很相近的产品。希望你们会喜欢！

（4）This machine will pay back your investment in six months./This product will pay its own way in a year.

该机器半年就可收回投资。/该产品一年就可收回成本。

吸引合作方对产品的注意是寻找潜在订单的第一步。在面对外国合作者时应该如何充分凸显产品的优势呢？

确认需求

通常卖方会提供不同类型的产品，所以在开始介绍之前，首先应该大致描述公司提供的产品类型，确认买方对哪种产品有迫切的需求，这样才能在后面的介绍当中对症下药。

关键词

showroom展示厅，brochure手册，catalog产品目录，product产品，item商品

I believe you've seen the exhibits in the showroom.What particular items are you interested in?

我相信您已经在展厅里看过展品了。您对哪种产品感兴趣？

Today I bring with me brochures and catalogs of our products.I hope they will help you better understand our company and products.

今天我带来了我们产品的小册子和目录。我希望他们能帮助你更好地了解我们的公司和产品。

We would appreciate it if you could tell us more details about the product you need.

如果您能提供您所需要的产品的更多细节，我们将不胜感激。

产品质量

产品背后所包含的工艺、技术体现着产品在质量方面的竞争力。在介绍这一部分时有哪些常用的说法呢？

关键词

quality质量，factor要素，leading领先的，design设计，technique技术

High quality is one of the most important factors that have secured our leading position on the market.

高质量是确保我们在市场上处于领先地位的最重要因素之一。

We have the best design team,and our techniques are leading the field.

我们有最好的设计团队，我们的技术在这个领域处于领先地位。

The computer we produced is characterized by its high quality,compact size,energy saving and is also easy to learn and easy to operate.

我们生产的计算机其特点是品质好、体积小、节能，而且易学好用。

市场表现

除了产品本身的特质以外，产品在市场上的优秀表现也是打动买方的重要武器。这一部分又该如何描述呢？

关键词

competitive有竞争力的，best-selling最畅销的，superior出众的，warm reception很受欢迎，salable易于销售的

Our vacuum cleaners are competitive in the international market and are the best-selling products of their kind.

我们的吸尘器在国际市场上颇具竞争力，是同类产品中最畅销的。

Owing to its superior quality and reasonable price,our silk has met with a warm reception and quick sale in most European countries.

我们的丝绸品质优良、价格公道，深受大多数欧洲国家的欢迎，非常畅销。

There has been a steady demand in our market for this kind of toy.

在我们的市场上，这种玩具的需求一直很稳定.

—End—

—华诚创智—

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